The most successful marketers know the importance of staying in tune with the latest trends. Hundreds of millions of people use Facebook, which means you would be remiss in your duties as a marketer if you didn’t take advantage of it. You can easily create a simple but effective marketing campaign on Facebook simply by using the advice provided to you here.
Offering contests is an effective way to increase your fan base. Offer up discounts and prizes in return for having your customers like your Facebook page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Reply to any comments left on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Make sure to reply to all inquiries or complaints.
Be sure that all of your online content is linked to and from Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be done by using colors and photographic elements. This will attract the most amount of customers.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Rather than assuming that Facebook will not work for you, think about the opportunities that it can present to you. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. Keep the advice in this piece handy to get the most results possible.